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Crypto20

Closed with a fund value of $55 Million and over 12,500 investors from a 30,000 strong community. Invictus Capital has since been created to form an umbrella brand and quickly announced the launch of 2 more funds to keep Crypto20 company and the raving community satisfied.

Industry:
Business services
Market cap:
$12,075,935

The Situation

Crypto20 requested a community and investors growth plan for their innovative index fund.

The Task

Build a loyal community and communicate the benefits of an index fund while ensuring strong brand sentiment for future funds.

The Action

A tailored growth strategy uncovered a niche audience who would be receptive to the benefits of a passive crypto index fund. From inventing ad space with exclusive sponsorships to in depth podcast interview – no channel was left uncovered as we zeroed in on distributing a comprehensive content strategy.

The Result

Closed with a fund value of $55 Million and over 12,500 investors from a 30,000 strong community. Invictus Capital has since been created to form an umbrella brand and quickly announced the launch of 2 more funds to keep Crypto20 company and the raving community satisfied.

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